Tracking & results

The Analytics tab shows how a campaign and its leads are doing. Status Meaning pending Waiting for its next send inside the schedule window.

Cold Email 2 min read Updated 1 day ago

The Analytics tab shows how a campaign and its leads are doing.

Lead statuses

Status Meaning
pending Waiting for its next send inside the schedule window.
sent Latest step delivered — no engagement recorded yet.
opened Opened a tracked email.
clicked Clicked a tracked link.
replied Replied — stops the sequence for this lead.
bounced Send bounced — sequence stops.
unsubscribed Used the unsubscribe link — sequence stops.
failed All sending attempts failed; check the Logs tab for the reason.

Reading the numbers

  • The status counters update as leads progress — a large pending count during off-hours is normal (sends wait for the next window).
  • Export Report on the Analytics tab downloads the campaign's results.

Unsubscribes

Every send carries an unsubscribe link. When a lead uses it, they're marked unsubscribed, all remaining steps stop, and they can't be resent within the campaign.

Marking replies

Reply detection isn't fully automatic in this version — if a prospect replies, open the lead in the Leads tab and set their status to replied. Campaigns with stop on reply will then leave them alone.

If a campaign stalls

  1. Check it's active, not paused.
  2. Confirm the schedule window covers the current time/day in the campaign's timezone.
  3. Check the Logs tab — failed leads record the server error there.
  4. Verify the chosen sending accounts are still active delivery servers.

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