Segments and tags

Segments and tags help you target parts of a list. Tags are free-form labels attached to contacts. Use them for quick grouping and for personalization.

Contacts & Lists 1 min read Updated 1 day ago

Segments and tags help you target parts of a list.

Tags

Tags are free-form labels attached to contacts. Use them for quick grouping and for personalization.

Segments

A segment is a saved set of conditions evaluated against a list's contacts — for example engagement, fields or tags.

  1. Open a list → Segments → Create segment.
  2. Combine conditions with all (AND) or any (OR).
  3. Save; the segment can be selected as a campaign audience.

Dynamic

Segments are evaluated when used, so they stay up to date as contacts change.

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